Features Overview
Everything Movra does, in plain English. Built specifically for dance and fitness studios.
Your AI receptionist — answers WhatsApp 24/7
Replies to every message instantly, day or night: schedule questions, pricing, location, opening hours, trial details — all in your studio's own voice and tone. No more leads going cold while you're teaching a class.
Never miss a lead
Automatically captures leads from Facebook & Instagram ads, Wix forms, and Movra-hosted web forms into one inbox. Every new prospect gets an instant WhatsApp reply instead of waiting hours for a callback.
Turn leads into trials
The AI books trial classes, manages waitlists, and handles appointment bookings — connected live to your MindBody schedule, so it always offers real, available times.
Follow up automatically
- Drip campaigns — automatic message sequences that nurture leads who don't reply right away, so warm prospects don't slip through the cracks.
- Broadcasts — send an announcement, offer, or class update to a chosen segment of your contacts in one go.
One shared inbox for your team
- Every WhatsApp conversation in a single dashboard.
- Assign chats to team members, add private internal notes, and tag conversations.
- Take over anytime — pause the AI on any chat and reply yourself.
Keep students coming back
Automatic class reminders and membership-renewal reminders, so students actually show up and memberships don't quietly lapse.
Automatic MindBody sync
Movra keeps your studio's data in step with MindBody automatically — there's nothing to set up, schedule, or maintain. A couple of times a day it checks MindBody and pulls in your latest activity, so your reports and follow-ups always reflect what's really happening.
- What it keeps up to date — new bookings, class attendance (who actually showed up), and sales & membership purchases.
- When it runs — automatically about twice a day, at quiet hours in your studio's own local time, covering roughly the last two weeks of activity so nothing recent is missed.
- Why it matters — Movra links each WhatsApp lead to their real booking or purchase in MindBody, so you can see which conversations turned into paying, attending students — and your analytics stay accurate.
- It's read-only — the sync only reads from MindBody to keep Movra current. It never changes, cancels, or creates anything in your MindBody account.
- Nothing for you to do — it runs in the background on its own. You can see when it last ran under Settings → Booking System.
Know what's working
Clear dashboards for leads captured, response times, conversion rates, and revenue — so you can see exactly what's driving bookings (and what isn't).
Make it yours
Set the AI's name, personality, and tone to match your brand, and manage what it knows — pricing, policies, trial offers, FAQs — anytime.
Premium capabilities (higher plans)
- AI takes payments & sells packages — the AI can sell class packages or memberships and collect payment right inside WhatsApp.
- Proactive outreach — automatic win-back, birthday, and milestone messages.
- Multi-location — manage several studios or locations from one account.
- API access — connect Movra to your own tools and systems.
Plans at a glance
| Feature | Front Desk Lite (S$99) | Front Desk (S$199) |
|---|---|---|
| AI answers WhatsApp 24/7 (schedule, pricing, FAQ) | ✓ | ✓ |
| Books trials + waitlists + appointments | — | ✓ |
| Lead capture (Facebook / Instagram / Wix / forms) | — | ✓ |
| Drip campaigns + broadcasts | — | ✓ |
| Shared team inbox, notes, tags | — | ✓ |
| Class + membership reminders | — | ✓ |
| Custom brand voice + analytics | — | ✓ |
| AI sells packages + takes payments | — | ✓ |
| Proactive outreach, multi-location, API | — | — |
Most studios start on the Front Desk plan (S$199/month) — it's the complete lead-to-trial engine. Every plan starts with a 14-day free trial, no card required.